Since 2020, aggregated from related topics
Reputation management is the practice of influencing and controlling public perception of an individual or organization. This involves monitoring and addressing online reviews, social media mentions, and other forms of public feedback to maintain a positive reputation. Reputation management also involves strategies for building and promoting a positive image, handling crises or negative publicity, and improving overall brand perception. This area of research seeks to understand the impact of reputation on consumer behavior, the effectiveness of different reputation management strategies, and the implications for business success.